Pop star Beyonce Knowles has launched a follow up to her Pulse perfume ‘Pulse Summer’.

The new fragrance is a limited edition of the original eau de perfume and features a dramatic packaging design with its turquoise juice encased in a pink faceted bottle.

Steve Mormoris, spokesman for SVP Marketing, at a recent press briefing revealed that the Pulse Summer limited edition perfume was ‘inspired by the need to capture the essence of a playful, sun drenched summer day and to give a hint into Beyonce’s infectious and positive energy’.

The perfume was manufactured by the popular IFF perfumer Bruno Jovanovic and has been disclosed to contain pear and jasmine notes with a blend of fruity and floral tones like the ginger orchid, Tunisian orange flowers, sapphire woods and pink pepper amidst other sweet smelling plants.